Do Your Part...Be Tire Smart

Shercom Industries is changing the way you think about old tires. In our newest initiative, we are encouraging Saskatchewan to be Tire Neutral!

Shercom receives 50,000 passenger tire equivalents per week. These are tires that you and I generated. For the last 27 years Shercom Industries has been working hard to develop technology, products and markets to recycle these tires removing them from the waste stream.  Amazing recycled rubber products like rubber paving, landscape mulch and a variety of molded products are being used all over Canada and USA.  We have received many awards and accolades for our environmental efforts. In truth, all we do is change the shape of the tire. The true recyclers are the customers who purchase these products.

When you purchase Shercom products, you are recycling old tires and doing your part helping all of us to be Tire Neutral.  A typical home or business using recycled rubber products uses 25 to 250 tires.  That is recycling more than the one tire per year we consume.  You may have never thought to yourself - “This yard sure could use a bunch of used tires.” However, Shercom’s recycled rubber products are the perfect compliment to any home and garden display, walkways, pool decks, patio blocks, edging, and mulch to name a few.


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Shercom’s TIRE NEUTRAL program is designed to encourage all individuals, companies and municipalities to use more tires than they consume!  Each one of us use (wear out) 1 tire per year. Shercom turns that into 14 pounds of recycled reusable rubber.  When consumers purchase one recycled rubber product they are Tire Neutral for that year.  However, urban municipalities and companies have the opportunity to make a larger impact in a Tire Neutral Saskatchewan.  By using TDA or rubber parking curbs your municipality has the potential of using thousands of pounds or recycled rubber and ensuring their community is Tire Neutral for years and decades to come.

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Shercom is promoting Saskatchewan municipalities who are committed to becoming TireNeutral. Whether they install a new playground, use TDA for road improvements or build a community garden with our exclusive line of recycled rubber landscape products, Shercom is supporting the efforts every step of the way! We have listed our TireNeutral communities below:


RM Community of Willow Bunch – November 2019

​TireNeutral – 163 years

The RM used 1,000 cu. meters of recycled rubber TDA (Tire Derived Aggregate) to repair and build roads that recycled over 50,000 used tires.

Town of Shellbrook
– November 2019

​TireNeutral – 4 months

By using 7,800 lbs in their local rink they helped recycle over 560 used tires.

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Elmwood Residence, Saskatoon
– October 2019

​TireNeutral – 11 years

32,000 pounds of recycled rubber used in entrances and driveways adding safety for residents. They recycled more than 2,290 tires.

Town of Hanley
– July 2019

​TireNeutral – 13 months

The town recycled over 510 used tires (7,200 lbs) by putting rubber in the general area and team rooms of their community rink.

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Northern Elite Firearms Training Centre, Prince Albert
– May 2019

​TireNeutral – 100 years

Ballistic Panels and Bullet Trap used for the advanced training range. This training centre for private and public use installed over 4,400 pounds in the ballistic panels and another 60,000 pounds of bullet catch rubber in their trap.  Totaling over 64,000 pounds of recycled rubber makes the staff of 4 TireNeutral for over a Century! (1,100 years).  There was a total of 4,500 used tires recycled..


Home Owner, Saskatoon

– April 2019

​TireNeutral – 10 years

StackWall and EcoEdge used for accent flower beds in this front yard used 720 pounds of recycled rubber which represents over 51 used tires.

Knights of Columbus Kids Camp
– April 2019

​TireNeutral – 30 years

Rubber Paving over 4,500 square feet indoor swimming pool deck. The Shercom rubber made it a safer surface, a much quieter room and a WHOLE LOT OF FUN for thousands of kids to come! This project used over 6,000 pounds of Sherflek rubber which recycled over 410 tires.  

Mayfair Lawn Bowling Club, Saskatoon
– April 2019

​TireNeutral – 7 years

Shercom’s SherFlek rubber was used in walkways and social areas turning worn-out ugly concrete into a beautiful and enjoyable surface. The project used over 5,300 pounds of Sherflek rubber which recycled over 380 tires. This makes the membership of 50 people TireNeutral for over seven years. 

Home Owner, Greenbryre Estates, Saskatoon
– May 2018

​TireNeutral – 600 years

By using nugget landscape mulch in their zero maintenance yard they were able to use 18,000 lbs of recycled rubber. This beautiful front yard design recycled over 1,285 used tires.

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