Experience the Shercom Industries difference. Meet our talented team of professionals who are dedicated to providing an exceptional experience.
Shane Olson is a globally recognized leader in sustainable tire recycling and innovation. A true Saskatchewan-bred entrepreneur, Shane lives and breathes innovation, dedicating his life to making Saskatchewan a better place and positioning the province as an industry leader in environmental stewardship.
With over 30 years of experience in the tire recycling industry, Shane has been at the forefront of creating a fully integrated tire recycling facility that transforms waste into value-added consumer products. Shercom was born from a simple idea to solve a mobility challenge and has since grown into a trailblazing company recognized worldwide for its groundbreaking contributions to sustainability and the circular economy.
Shane’s vision extends beyond Shercom’s success; he is deeply committed to showcasingSaskatchewan as a hub for innovative solutions and environmental leadership. Through Shercom, Shane has championed new ways to demonstrate true environmental stewardship, helping the province gain international recognition for sustainable practices.
A devoted family man, Shane takes immense pride in the opportunities Shercom has created. Under his leadership, Shercom has not only employed countless Canadians but also welcomed individuals from around the world, providing them with the chance to pursue the Canadian Dream. This culture of inclusivity and opportunity reflects Shane’s belief in empowering people to succeed while building a stronger, more sustainable future.
Shane’s entrepreneurial spirit, passion for innovation, and unwavering commitment to sustainability continue to drive Shercom’s success. His leadership demonstrates how one idea, rooted in Saskatchewan values, can evolve into a transformative enterprise that benefits the environment, the economy, and communities worldwide.
Mike Richards is the Chief Executive Officer of Shercom Industries, a globally recognized professional in sustainable tire recycling and innovative rubber products. With over 15 years of experience in leadership, project management, and entrepreneurship, Mike has been instrumental in reshaping Shercom into a forward-thinking brand at the forefront of the circular economy.
Since joining Shercom, Mike has driven the company’s mission of turning waste into value-added products, aligning innovation with sustainability. Under his leadership, Shercom has expanded its global footprint, securing major partnerships like the Nike Grind program and delivering eco-friendly solutions such as inclusive playgrounds made from recycled materials to communities worldwide.
As a PMP-accredited professional, Mike combines strategic vision with exceptional business acumen, earning a reputation as an officer of execution who thrives on getting things done. His ability to forge international partnerships and build relationships has positioned Shercom as a trusted partner in the tire recycling and rubber products industry, while solidifying its influence on the global stage.
Mike is also deeply committed to preserving the legacy created by Shercom’s co-founder, Shane Olson, while steering the company toward a future of growth and opportunity. An entrepreneur at heart, Mike balances his drive for innovation with a dedication to environmental stewardship and responsible leadership, ensuring Shercom continues to lead by example in sustainable practices.
Passionate about creating meaningful change, Mike champions Shercom’s ethos of "Innovation Fueled by Sustainability," working tirelessly to ensure the company remains a leader in the circular economy. By connecting vision with action, he is shaping Shercom’s future as a global force for innovation and sustainability.
Ben Cordeiro serves as the Vice President of Sales for Shercom Industries, leading the company’s sales strategy across all divisions and driving growth at a national and international level. With over 15 years of experience in sales and leadership, Ben is a proven force in building high-performing teams, strengthening partnerships, and turning opportunity into measurable results.
As a visible champion of Shercom’s vision of Innovation Fueled by Sustainability, Ben plays a key role in aligning sales, marketing, and operations to deliver value-added solutions that transform recycled materials into high-performance products. His ability to connect big-picture strategy with real-world execution has been instrumental in expanding Shercom’s reach across multiple industries and markets.
Ben is known for his high-energy leadership style, his focus on collaboration, and his commitment to building strong, lasting relationships with customers and partners. He leads with a growth mindset, constantly challenging the status quo and pushing teams to think bigger, move faster, and execute at a higher level.
In his role as Vice President of Sales, Ben continues to drive Shercom forward as a leader in the circular economy, ensuring the company not only meets market demand but shapes the future of sustainable manufacturing.
Ronald Farfan is the Operations Manager at Shercom Industries, bringing over 15 years of expertise in tire recycling and manufacturing to the team. A first-generation Canadian, Ronald moved to Canada in 2022 as a sponsored permanent resident of Shercom. His deep operational knowledge and leadership skills have been instrumental in driving Shercom's vision of "Innovation Fueled by Sustainability" into reality.
Before joining Shercom, Ronald owned and operated a successful tire recycling plant in Venezuela, gaining invaluable experience in managing complex operations and fostering sustainable practices. Since his arrival, he and his family have seamlessly integrated into Shercom's culture, contributing to the company's ethos of inclusivity and collaboration.
Ronald's extensive background in tire recycling, coupled with his dedication to true efficiency, has elevated Shercom's operations to new heights. His ability to lead with vision and purpose ensures the company continues to set the standard in the circular economy, transforming waste into innovative, value-added products that benefit both the environment and the community.
Darlene Hackett is the Senior Financial Administrator at Shercom Industries, where she has been a cornerstone of the company's success for nearly 15 years. With exceptional attention to detail and a deep understanding of financial operations, Darlene ensures Shercom’s financials remain organized and robust, supporting the company's mission of "Innovation Fueled by Sustainability."
Darlene's expertise in financial management and her dedication to the details, have been vital in maintaining Shercom's stability and growth. Her ability to navigate the complexities of the company's finances with precision and care makes her an invaluable asset to the team.
Beyond her technical skills, Darlene's steadfast commitment and years of service have earned her the trust and respect of her colleagues, making her a vital part of Shercom's journey toward innovation and sustainability.
Cory Braden is the Director of Rubber Surfacing at Shercom Industries, leading all aspects of Shercom Rubber Paving with a focus on quality, safety, and sustainability. As a Canadian Playground Certified Inspector, Cory ensures that Shercom’s products and installations meet the highest standards of safety and performance.
Cory oversees the local Saskatoon operations, managing the supply and installation of Shercom's innovative rubber paving solutions. Additionally, he leads the national team of installers responsible for delivering SHER-WAY® rubber paving across Canada. With a proven track record of building and managing high-performing service teams, Cory plays a crucial role in expanding Shercom’s surfacing division and reinforcing its position as an industry leader.
Cory’s commitment to innovation, safety, and operational success drives the growth of Shercom's surfacing business. By leveraging his expertise and vision, he ensures that Shercom continues to deliver sustainable, value-added solutions for communities nationwide while setting the standard for excellence in the industry.
Bill Elliot is the Paving Sales Estimator for Shercom Industries, leading sales for the Saskatoon division of Rubber Surfacing. With over five years of experience at Shercom, Bill has demonstrated remarkable growth, transitioning from a general labourer to one of the key leaders in the company’s paving operations. His journey has included roles such as Paving Superintendent and Assistant Coordinator, culminating in his current position where he spearheads all sales efforts for Saskatoon’s Rubber Surfacing division.
Bill’s unwavering focus on delivering exceptional customer service is one of Shercom’s greatest assets. Known for his ability to build strong relationships and deliver tailored solutions, Bill ensures every client’s needs are met with professionalism and care. His leadership and hands-on knowledge of paving operations make him an invaluable resource for clients and colleagues alike.
Through his drive for continuous improvement and his passion for Shercom’s mission of "Innovation Fueled by Sustainability," Bill plays a critical role in advancing the success of Saskatoon’s Rubber Surfacing operations while contributing to the company’s broader goals of creating sustainable, value-added solutions for communities.
Irene Buchholz is the Logistics Manager at Shercom Industries, expertly managing the flow of materials in and out of the company. As Shercom has expanded into global markets, Irene has played a pivotal role in ensuring seamless international logistics, securing reliable delivery solutions, and navigating the complexities of cross-border operations.
With a focus on precision and professionalism, Irene oversees all customer deliveries, ensuring they meet the highest standards of quality and timeliness.Her ability to adapt to the challenges of global logistics has been instrumental in supporting Shercom’s international growth and delivering on the company’s mission of "Innovation Fueled by Sustainability."
Irene’s expertise in coordinating global supply chains and her commitment to delivering exceptional service have solidified her as a driving force behind Shercom’s ability to operate on a global scale, meeting the needs of customers around the world.
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